Monday 17 February 2014

Top Institutes for advertising courses in Delhi



Advertising is where you put-in ideas for a creative output on product promotion and branding. It is not about words but about how the words affect the consumer’s buying behaviour. It involves everything about customer perception, need identification, market segmentation and delivering message.
And we thought of advertising as just a poster, advertisement or audio message!
A lot of science goes into striking an effective communication. Delhi School of Communication is one premiere institute for advertising courses in Delhi that excels in making advertising a ‘work of art’. The institute caters well to the demands of communication industry by offering a mix of courses in related segments – Mass Communication, Public Relations, Corporate Communication, Marketing, Media Planning, Creative writing and Brand communication.
Every course has been neatly crafted to produce ‘talents’ that take brand communication to a new high. DSC students who started their career as Interns are now making their mark in the industry as Marketing Directors, Creative Heads, PRO and Corporate Communication Heads. One of the benefits of being at the institute is that the mentoring is student centric. A balance is observed on the theoretical aspect and practical exposure. Every one of the students is placed on frequent programmes on apprenticeships and internships to get exposed to the real life conditions and so understand the fundamentals.
Advertising is a more of a creative work. It requires an individual to have a creative bent of mind and polish skills in the real world. ‘Industry Exposure’ is therefore the key word in this segment. One needs to select an institute that not just gives one the definition but lets the individual explore the definition. Your search for an institute for advertising course in Delhi ends with Delhi School of Communication. The institute makes sure that every student gets to work with the leading agencies such as Mudra, Genesis BM, Edelman and JWT. The exposure makes you confident in your shoes and better prepared to face the challenges ahead. This, in any other institute is limited to just two months of summer placement.
The industry leaders and the academicians regard its programmes as one of the coveted courses that meet the industry requirements on all ends. This is especially relevant because advertising is driven by changes. The new theories, application areas and industry requirements are to be considered while pulling up the right message across. Only the right institute makes this possible.

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