Advertising is where you put-in ideas for a creative output
on product promotion and branding. It is not about words but about how the
words affect the consumer’s buying behaviour. It involves everything about
customer perception, need identification, market segmentation and delivering
message.
And we thought of advertising as just a poster,
advertisement or audio message!
A lot of science goes into striking an effective
communication. Delhi School of Communication is one premiere institute for advertising
courses in Delhi that excels in making advertising a ‘work of art’. The
institute caters well to the demands of communication industry by offering a
mix of courses in related segments – Mass Communication, Public Relations,
Corporate Communication, Marketing, Media Planning, Creative writing and Brand
communication.
Every course has been neatly crafted to produce ‘talents’
that take brand communication to a new high. DSC students who started their
career as Interns are now making their mark in the industry as Marketing
Directors, Creative Heads, PRO and Corporate Communication Heads. One of the
benefits of being at the institute is that the mentoring is student centric. A
balance is observed on the theoretical aspect and practical exposure. Every one
of the students is placed on frequent programmes on apprenticeships and
internships to get exposed to the real life conditions and so understand the
fundamentals.
Advertising is a more of a creative work. It requires an
individual to have a creative bent of mind and polish skills in the real world.
‘Industry Exposure’ is therefore the key word in this segment. One needs to
select an institute that not just gives one the definition but lets the
individual explore the definition. Your search for an institute for advertising
course in Delhi ends with Delhi School of Communication. The institute makes
sure that every student gets to work with the leading agencies such as Mudra,
Genesis BM, Edelman and JWT. The exposure makes you confident in your shoes and
better prepared to face the challenges ahead. This, in any other institute is
limited to just two months of summer placement.
The industry leaders and the academicians regard its
programmes as one of the coveted courses that meet the industry requirements on
all ends. This is especially relevant because advertising is driven by changes.
The new theories, application areas and industry requirements are to be
considered while pulling up the right message across. Only the right institute
makes this possible.
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